As a reminder, the poll to vote for the best cover design of my first novel will be open until midnight on Sunday, 6/17/2012. However, it appears that the majority of my friends, family & acquaintances prefer to provide feedback through Facebook, LinkedIn, emails and text messages. All feedback will be considered. So please feel free to contact me in any format that makes you feel comfortable.
My blogging buddy and fellow SCBWI member, Sally Apokedak, posed a very valid question regarding the effect on cover design when the image is scaled much smaller. Let me explain/expand a bit…
When a customer searches for books on Amazon, Barnes and Noble, IndieBound or other online booksellers/retailers, the results are displayed as a list of thumbnail images (approximately 84 x 118 pixels) along with the book titles, author names, prices and some indication of reader reviews.
Here’s my three cover design options at that smaller “search” size:
Does this tiny version of my book cover really need to entice consumers to “click in” to learn more about my book? I don’t have a good answer. However, I will say this….Option B (middle) is sure looking much better than the other options right at this moment.
Moving forward with my online shopping scenario, a click on my book’s listing will take the consumer from the search/recommendations list to my book’s online retail page. The cover art jumps up to approximately on this page:
So…seriously. How much does the cover design/art influence your final decision to buy a book online? I have no idea. Please tell me. Do you browse and buy books online? If so, how important is the cover art/design? What makes you click in? What makes you decide to purchase a book online? Is it art? Is it design? Is it price point? Is it reviews?